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The SFPA is playing an increasing role in directly influencing
the sales and market share of its members. By negotiating
as a collective body, the SFPA has reach and power far beyond
an individual processor, and utilizes this advantage in delivering
programs to positively impact the costs of marketing and overcoming
market entry barriers.
SASKATCHEWAN MADE BRANDING PROGRAM
The most effective marketing tool used in the food industry
is the brand name. National and multinational firms dominate
much of the business in the grocery market with established
brand name presence and perceptions. Saskatchewan's food processors
seek to promote and develop their own labels, but the brand
prevalence of larger firms dictate struggles for shelf space,
market share, consumer awareness, and ultimately sales. It
is the mission of the Saskatchewan Food Processors Association
to combine the marketing forces of all Saskatchewan Made products
into an awareness strategy focusing on distributors, retailers,
food service and the final consumer.
The Saskatchewan
Made Branding Program is uniting processors under a common
Saskatchewan Made umbrella, creating a single brand, complete
with its own local image and unique purchase motivators. The
Saskatchewan Made Branding Program is raising the profile
of participating processors through the use of this collective
promotional force to develop brand appeal for Saskatchewan
made products. This high profile and increased awareness will
create market demand and sales within specialty, grocery,
and food service sectors.
SASKATCHEWAN MADE MARKETPLACE
Sask. Made Marketplace
1619 – 8th Street East
Saskatoon, SK S7H 0T2
Telephone: (306) 955-1832
Fax: (306) 955-1726
Email:
This is
a 5100 square foot retail outlet operated by the SFPA for
sale of both food and Sask. Made non food products. Any SFPA
members with exception of some members with perishable products,
may access the system for a nominal fee. At present there
are more than 1000 items available such as gourmet food, books,
music, paintings, photography, specialty items, crafts and
Centennial apparel.
Printable
Food Contract - Regular Members(PDF)
Printable
Food Contract - Non-Members(PDF)
"SASKATCHEWAN
MADE" MONTH
There will be Saskatchewan Made promotions with United Pharmacists
and their Pharmachoice retail stores. In the past, the SFPA
had successful promotions with Saskatchewan Coop retails and
will begin to arrange promotions with them either through
Federated Coop or individual Coops. The SFPA will implement
an intense advertising campaign promoting Sask. Made branding
in all retails that have a Sask. Made Section.
FUNDRAISING
OPPORTUNITIES
Fundraising has become an important activity for most organizations,
clubs, schools, church groups and athletes.
To date
most of this had been done by out of province professional
corporations using non Saskatchewan made products; Quebec
bacon; Ontario cookie mixes, B.C. fruit, etc. We believe Saskatchewan
funds should remain in Saskatchewan. The first question for
any fund raiser at your door should be “Is it Saskatchewan
Made”?
The Saskatchewan
Food Processors Association and Saskatchewan Made Marketplace
offers you an opportunity to use Saskatchewan Made product
for your fund raising.
There
are two options outlined in the enclosed brochure. You can
use actual product or use the coupons, either option is a
benefit to the fund raisers and for Saskatchewan Processors.
May we
hear from you soon.
Sincerely,
SASKATCHEWAN FOOD PROCESSORS ASSOCIATION
Darrell Schneider
Chief Operating Officer
Raise
funds for your organization or team with our fundraising certificates
or products! Details here. (PDF)
HIGH PROFILE EVENTS: Premier Festival
(Saskatoon) & Taste of Spring Festival (Regina)
The Premier Festival in Saskatoon and the Taste of Spring
Festival in Regina provide these respective markets with exposure
to the finest Saskatchewan food products and beverages from
around the world. These events provide an entertaining atmosphere
where both consumers and industry representatives have the
opportunity to sample gourmet foods and beverages, and to
learn more about their availability. These events not only
attract thousands of consumers, but retail and food service
buyers, chefs, and distributors as well. For both large and
small exhibiting companies, these events are an excellent
opportunity to showcase new products, receive immediate product
feedback, and to increase awareness. These festivals each
run for three days, drawing in capacity crowds.
ASSOCIATION WEBSITE
This SFPA web site features industry profiles, the member
and associate member directories, links to members and affiliates,
and product sourcing. The website provides members with a
means of quickly accessing association data, such as program
and/or industry information. If you have any suggestions or
notice any errors please notify the SFPA office at Web
Site Updates
SASKATCHEWAN FOOD INDUSTRY DIRECTORY
The SFPA directory is a comprehensive publication which lists
all SFPA member and associate member companies. Advertisements
in the directory are exclusively for SFPA regular and associate
members. The directory is heavily circulated through Western
Grocer Magazine, Western Restaurant Magazine, Saskatchewan
Economic & Cooperative Development, Agriculture &
Agri-Food Canada, Tourism, Organizations, Chamber of Commerce
and a variety of other business organizations throughout the
province. The SFPA distributes over 25,000 directories each
year.
Online Directory
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